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Google Ads & Facebook Ads Expert for eCommerceOngoing success in eCommerce requires both, customizing the Google Merchant Center feed in unison with maneuvering ad visibility levers within AdWords and utilizing all of Facebook's targeting capabilities. By treating each SKU as its own line of business, retailers can maximize their performance and profitability.
- Bid & Performance Optimization
- Audience Targeting
- ISO Strategy
- Feed Management
Bid & Performance Optimization
- Allocate budget to the most profitable campaigns & SKU segments
- Advanced marketing strategy that incorporates programmatic bidding, budget pacing, search term harvesting, and negative keyword grouping.
- Scale ad visibility via day-parting, geo-targeting, and device-level modifications
Feed Management
- Submit the Merchant Feed daily, up to 24x per day if necessary
- Build a product thesaurus for each SKU to optimize color, product type, and inferred attributes
- Integrate customer intent-based keywords to match products with shoppers’ buying signals
- Implement of Custom Labels for more agile campaign management
- Ability to set up Shopping Special Offers (which require a custom promotion feed)
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